I recently found a box of papers that I thought had been lost in one of my moves throughout the years. It contained some small books from grade school book fairs that I had adored, some pamphlets from early trips to Illinois to visit my sister and her family, a paper bag from King’s Island when the characters on the bag were Scooby Doo, The Funky Phantom, Hair Bear, and Dick Dastardly, and other childhood treasures including a notebook full of old Virtue of Vera Valiant comic strips that I had clipped from the Charleston Daily Mail. The crown jewel in this box was my very first scrapbook.
My mom had bought me a large notebook at either Hecks or Arlens or G.C.Murphy. It featured a typical late 60s early 70s age of Aquarius design of the sun with the signs of the zodiac circling it. I had initially taken pen to blank paper and drawn a bunch of pictures in it. I must not have been too thrilled with these pictures because I soon began covering them up with movie advertisements from the Charleston Gazette. Many of these were ads for Disney movies that I had seen or wanted to see. There’s a cartoony looking drawing of Buddy Hackett staring lovingly at Herbie, the Volkswagen, in an ad for Disney’s new movie The Love Bug. Another ad touts “The Greatest Adventure Of Them All” over a drawing of a pirate attack from Walt Disney’s Swiss Family Robinson in Technicolor Panavision (Starts Wednesday at the Kearse).
There are lots of non Disney ads as well. Cougar Country (In Color) was Coming Soon one ad exclaimed. Another ad promised “The Greatest Hunting and Fishing Spectacular Ever Filmed” in an ad for The Outdoorsman (Now! at the Capitol). Yet another ad touts the “Authentic True-To-Life Adventure” of North Country (In Color). Apparently in 1971 it was still necessary to advertise the fact that your film was in color. As you can tell most of the movies I was interested in were about animals. I remember when my mom took me to see The Outdoorsman, she was afraid I would be upset about all of the animals that were being shot and killed by the big game hunters, but for some reason I didn’t pay any attention to that. I just liked seeing the big horn sheep and the bears.
Not all of the ads were for films that I got to see. I have an ad I clipped for K. Gordon Murray’s Rumpelstiltskin that I don’t recall seeing in theaters or anywhere else for that matter. There’s also a pair of ads for the double feature of Sssssss and The Boy Who Cried Werewolf (one for its run at the Valley Drive In and one for its run at the Trail Drive In). I loved monsters almost as much as animals, but there was zero chance of Mom taking me to see these movies even though they were both rated PG.
What’s amazing to me is the number of movies that you hear nothing about anymore as well as the number of theaters that I had forgotten existed. Browns Theater in Cabin Creek? Not a clue, but there it is alongside the Marmet (in Marmet) and the Roxy (in Clendenin) under the more prominent Kearse and Cinema 21 in another larger ad for North Country (Now Showing! One Week Only! In Color!). Does anyone else remember Hang Your Hat On The Wind? or Smith starring Glenn Ford? And where can I find a copy of Journey to the Beginning of Time with its “Authentic Re-creation of Prehistoric Times” not just in color but “In Full Color”?
Of course just like Facebook is not only pictures of cats, my scrapbook was not just movie ads. There were pictures of animals, celebrities I liked (or had at least heard of), obituaries for classmates that died way too young, and other items. There is a wonderful ad from Kmart for Halloween costumes during their “Million Dollar Discount Sale”. You could buy a pirate or a bunny for only 87 cents. If you wanted to dress up like Major Matt Mason or one of the Banana Splits however, it would set you back almost double that; $1.67.
The scrapbook also became the repository for the pictures off of my old Aurora monster models. I was keeping all of my old model boxes, crushed down flat and under my mattress. Mom thought I was crazy for saving them and they were starting to create a bulge in the mattress as well. She convinced me to soak the pictures off of the cardboard and glue them into my scrapbook. Eventually I gave up on trying to soak them off and just glued cardboard and all into my scrapbook.
Not only is this scrapbbook a wonderful trip down memory lane for me, but it reminds me of how much things have changed since I was a kid. They don’t make movies like Cougar Country, North Country, or The Ra Expeditions any longer. At least not with the frequency they made them back then. There are no more drive-ins and no stand-alone theaters in the area. There are more screens, but they are all located in four buildings. Newspapers don’t publish huge ads for new movies with artwork. Movie companies no longer try and produce art style posters for their films. Photoshop has killed the modern one-sheet in most cases. Figure models like the Aurora monster model kits are a thing of the past except for higher priced specialty kits from Moebius and other similar companies. And if you want to buy one of these kits, you won’t find it in your local Walmart or Target. Even the hobby shops have a very limited selection if they have any at all.
Of course one other stumbling block to a scrapbook like this is the slow death of print media. The Gazette and Daily Mail are both still around, but they just aren’t the same as they were. I miss the old days when I would wake up on a cold morning, crawl out of bed in my footie pajamas and plop down in the living room floor in front of our gas fireplace with the morning paper and a bowl of cereal. I started out just looking at the movie ads, but I soon started reading the comics. By junior high I had ditched the footie pajamas for pajamas and slippers and had started reading James Dent’s column The Gazetteer along with Ann Landers. By high school I was actually reading the news as well. I loved to read, and much of that was thanks to the morning newspaper, a family that read to me as a baby, and comic books (which is a topic for another post).