Category Archives: newspapers

They Don’t Make Movies Like That Any More

When I was a kid movies were a big part of my life. Mom took me to a lot of movies, I saw a lot of advertisements in the morning paper, and I caught tons of trailers on TV or in front of the movies we went to see. I don’t go to as many movies these days partly due to high prices and partly because I work 6 days a week. Newspapers don’t have the big ads any longer. Most of the ads, if there are any ads, either only list the movies by title or they list the theater’s web site. The only thing that has remained constant is that they still run trailers on TV and in front of the movies. Of course these days they also run trailers on the front of DVDs and on the Internet.

As much as the advertising of movies has changed, the types of movies they make have changed as well. When I was a kid there were several types of movies that were very popular that have almost all but disappeared these days.

1. The Car Chase Movie
The drive-ins and theaters were filled with these for several years. The classic formula was evident in films like The Gumball Rally, The Cannonball Run, Eat My Dust, and Vanishing Point. Some car chase movies tried to add a little more in the way of plot elements and took out some of the cars. This led to films like Smokey and the Bandit, Death Race 2000, and Race with the Devil.

There have been a few recent car chase movies, but they don’t have the heart that these movies had. The Fast & The Furious is more about showing off the cars rather than any actual sustained chase. The Death Race remake was more a Nascar version of a car chase movie.

2. Nature Documentaries
It seemed like every month there was a new nature documentary when I was a kid. Most of them were extremely low-budget and produced by some small independent company. Many of them were “four wall” pictures where the distributer would rent the theater (all four walls) for two or three weeks and keep all the ticket receipts while the exhibitor kept all the concession sales. These films were always advertised as being in town for “One Week Only!” until the week was over and then it was “Held Over For One More Week!”. Keep in mind the distributer and the exhibitor already knew that the theater had been rented out for that second week before the first day the picture opened. Films like this included Cougar Country, North Country, The Outdoorsman, and The Ra Expedition. The only recent examples that I can recall are March of the Penguins and a couple of Disney films. Of course Disney made plenty of these films back then as well. They called them True-Life Adventures and had titles like The Living Desert, The Vanishing Prairie, and The African Lion.

3. Sexploitation Films
These were a staple of the drive-ins of my youth. There were movies about stewardesses, cheerleaders, teachers, and in a subgenre all to themselves, women in prison. There was a wonderful book written about these films a few years back and Something Weird Video has rescued many of these films from obscurity and released them on DVD. I watched the Harry Novak classic The Pig Keeper’s Daughter on one of their double feature DVDs a few years ago. These movies weren’t much on plot or acting. There was the flimsiest of plots to keep the story moving, but there was always lots and lots of full frontal female nudity. The closest thing we have these days are made for cable or direct to video stinkers where the women are as plastic as the Mego action figures I grew up with. At least in the days of the drive-in they used real natural women.

Childhood Dreams

I recently found a box of papers that I thought had been lost in one of my moves throughout the years. It contained some small books from grade school book fairs that I had adored, some pamphlets from early trips to Illinois to visit my sister and her family, a paper bag from King’s Island when the characters on the bag were Scooby Doo, The Funky Phantom, Hair Bear, and Dick Dastardly, and other childhood treasures including a notebook full of old Virtue of Vera Valiant comic strips that I had clipped from the Charleston Daily Mail. The crown jewel in this box was my very first scrapbook.

My mom had bought me a large notebook at either Hecks or Arlens or G.C.Murphy. It featured a typical late 60s early 70s age of Aquarius design of the sun with the signs of the zodiac circling it. I had initially taken pen to blank paper and drawn a bunch of pictures in it. I must not have been too thrilled with these pictures because I soon began covering them up with movie advertisements from the Charleston Gazette. Many of these were ads for Disney movies that I had seen or wanted to see. There’s a cartoony looking drawing of Buddy Hackett staring lovingly at Herbie, the Volkswagen, in an ad for Disney’s new movie The Love Bug. Another ad touts “The Greatest Adventure Of Them All” over a drawing of a pirate attack from Walt Disney’s Swiss Family Robinson in Technicolor Panavision (Starts Wednesday at the Kearse).

There are lots of non Disney ads as well. Cougar Country (In Color) was Coming Soon one ad exclaimed. Another ad promised “The Greatest Hunting and Fishing Spectacular Ever Filmed” in an ad for The Outdoorsman (Now! at the Capitol). Yet another ad touts the “Authentic True-To-Life Adventure” of North Country (In Color). Apparently in 1971 it was still necessary to advertise the fact that your film was in color. As you can tell most of the movies I was interested in were about animals. I remember when my mom took me to see The Outdoorsman, she was afraid I would be upset about all of the animals that were being shot and killed by the big game hunters, but for some reason I didn’t pay any attention to that. I just liked seeing the big horn sheep and the bears.

Not all of the ads were for films that I got to see. I have an ad I clipped for K. Gordon Murray’s Rumpelstiltskin that I don’t recall seeing in theaters or anywhere else for that matter. There’s also a pair of ads for the double feature of Sssssss and The Boy Who Cried Werewolf (one for its run at the Valley Drive In and one for its run at the Trail Drive In). I loved monsters almost as much as animals, but there was zero chance of Mom taking me to see these movies even though they were both rated PG.

What’s amazing to me is the number of movies that you hear nothing about anymore as well as the number of theaters that I had forgotten existed. Browns Theater in Cabin Creek? Not a clue, but there it is alongside the Marmet (in Marmet) and the Roxy (in Clendenin) under the more prominent Kearse and Cinema 21 in another larger ad for North Country (Now Showing! One Week Only! In Color!). Does anyone else remember Hang Your Hat On The Wind? or Smith starring Glenn Ford? And where can I find a copy of Journey to the Beginning of Time with its “Authentic Re-creation of Prehistoric Times” not just in color but “In Full Color”?

Of course just like Facebook is not only pictures of cats, my scrapbook was not just movie ads. There were pictures of animals, celebrities I liked (or had at least heard of), obituaries for classmates that died way too young, and other items. There is a wonderful ad from Kmart for Halloween costumes during their “Million Dollar Discount Sale”. You could buy a pirate or a bunny for only 87 cents. If you wanted to dress up like Major Matt Mason or one of the Banana Splits however, it would set you back almost double that; $1.67.

The scrapbook also became the repository for the pictures off of my old Aurora monster models. I was keeping all of my old model boxes, crushed down flat and under my mattress. Mom thought I was crazy for saving them and they were starting to create a bulge in the mattress as well. She convinced me to soak the pictures off of the cardboard and glue them into my scrapbook. Eventually I gave up on trying to soak them off and just glued cardboard and all into my scrapbook.

Not only is this scrapbbook a wonderful trip down memory lane for me, but it reminds me of how much things have changed since I was a kid. They don’t make movies like Cougar Country, North Country, or The Ra Expeditions any longer. At least not with the frequency they made them back then. There are no more drive-ins and no stand-alone theaters in the area. There are more screens, but they are all located in four buildings. Newspapers don’t publish huge ads for new movies with artwork. Movie companies no longer try and produce art style posters for their films. Photoshop has killed the modern one-sheet in most cases. Figure models like the Aurora monster model kits are a thing of the past except for higher priced specialty kits from Moebius and other similar companies. And if you want to buy one of these kits, you won’t find it in your local Walmart or Target. Even the hobby shops have a very limited selection if they have any at all.

Of course one other stumbling block to a scrapbook like this is the slow death of print media. The Gazette and Daily Mail are both still around, but they just aren’t the same as they were. I miss the old days when I would wake up on a cold morning, crawl out of bed in my footie pajamas and plop down in the living room floor in front of our gas fireplace with the morning paper and a bowl of cereal. I started out just looking at the movie ads, but I soon started reading the comics. By junior high I had ditched the footie pajamas for pajamas and slippers and had started reading James Dent’s column The Gazetteer along with Ann Landers. By high school I was actually reading the news as well. I loved to read, and much of that was thanks to the morning newspaper, a family that read to me as a baby, and comic books (which is a topic for another post).