When I was a kid movies were a big part of my life. Mom took me to a lot of movies, I saw a lot of advertisements in the morning paper, and I caught tons of trailers on TV or in front of the movies we went to see. I don’t go to as many movies these days partly due to high prices and partly because I work 6 days a week. Newspapers don’t have the big ads any longer. Most of the ads, if there are any ads, either only list the movies by title or they list the theater’s web site. The only thing that has remained constant is that they still run trailers on TV and in front of the movies. Of course these days they also run trailers on the front of DVDs and on the Internet.
As much as the advertising of movies has changed, the types of movies they make have changed as well. When I was a kid there were several types of movies that were very popular that have almost all but disappeared these days.
1. The Car Chase Movie
The drive-ins and theaters were filled with these for several years. The classic formula was evident in films like The Gumball Rally, The Cannonball Run, Eat My Dust, and Vanishing Point. Some car chase movies tried to add a little more in the way of plot elements and took out some of the cars. This led to films like Smokey and the Bandit, Death Race 2000, and Race with the Devil.
There have been a few recent car chase movies, but they don’t have the heart that these movies had. The Fast & The Furious is more about showing off the cars rather than any actual sustained chase. The Death Race remake was more a Nascar version of a car chase movie.
2. Nature Documentaries
It seemed like every month there was a new nature documentary when I was a kid. Most of them were extremely low-budget and produced by some small independent company. Many of them were “four wall” pictures where the distributer would rent the theater (all four walls) for two or three weeks and keep all the ticket receipts while the exhibitor kept all the concession sales. These films were always advertised as being in town for “One Week Only!” until the week was over and then it was “Held Over For One More Week!”. Keep in mind the distributer and the exhibitor already knew that the theater had been rented out for that second week before the first day the picture opened. Films like this included Cougar Country, North Country, The Outdoorsman, and The Ra Expedition. The only recent examples that I can recall are March of the Penguins and a couple of Disney films. Of course Disney made plenty of these films back then as well. They called them True-Life Adventures and had titles like The Living Desert, The Vanishing Prairie, and The African Lion.
3. Sexploitation Films
These were a staple of the drive-ins of my youth. There were movies about stewardesses, cheerleaders, teachers, and in a subgenre all to themselves, women in prison. There was a wonderful book written about these films a few years back and Something Weird Video has rescued many of these films from obscurity and released them on DVD. I watched the Harry Novak classic The Pig Keeper’s Daughter on one of their double feature DVDs a few years ago. These movies weren’t much on plot or acting. There was the flimsiest of plots to keep the story moving, but there was always lots and lots of full frontal female nudity. The closest thing we have these days are made for cable or direct to video stinkers where the women are as plastic as the Mego action figures I grew up with. At least in the days of the drive-in they used real natural women.