One of the reasons I started this blog was to talk about what it was like being a child in the late sixties/early seventies. Today’s kids are used to going to the grocery store, scanning their frequent shopper card, and then paying for their purchase with a credit or debit card. When I was a kid you didn’t need a frequent shopper card to get the sale price or earn bonus discounts. The sale prices were clearly posted if the store hadn’t already reticketed all of the sale items with a sale price sticker. Oh, and everybody got the sale price, not just the shoppers with the card. After you checked out and paid with cash, the cashier would hand you a receipt and a handful of either Top Value or S&H Green Stamps. These sticky little pieces of paper were collected into a book which you could take to a special shop that would convert your stamps into a gift based on the value of the stamps you had accumulated. You could get a lamp or a toaster or a table. If you saved up enough you could get larger items as well.
By the time I was a kid, payment was definitely by cash. There were a few people who used checks, but they were few and far between in WV. Credit cards hadn’t arrived yet in any real force either as far as I recall. Mom got her check, cashed it, and paid for everything with cash. If we bought something by mail, we got a money order. The thing is, twenty years earlier, Mom would have simply walked into the locally owned grocery store, gathered her items, and the store would have added everything up and put it on her bill. When Dad would get paid, they would go down to the grocery store and pay their bill. Can you imagine doing that today? Sure a few rural Mom & Pop stores will let their regulars run a tab, but try getting Walmart or Krogers to let you leave without anything but a verbal promise to pay on check day. There’s one other big difference I’ve noticed as well. Back then when the shopper told the shopkeep that they would pay them on payday, that bill was the first thing those people took care of. I watched two stores in Gandeeville go out of business last year partly because of unpaid bills from regulars they had let run up a tab.
Another major change in shopping from when I was young involves the hours of operation. Most stores were not open on Sundays. No grocery stores, no department stores, no gasoline stations. The only exception might have been a drug store. People were expected to be in church on Sunday morning and visiting with family or relaxing at home the rest of the day. If you wanted to go out, you could go see a movie. By the time I really started paying attention, there were a few additional stores open. I remember going out to eat at BBF or Burger Chef on Sunday afternoons before or after seeing a movie. Teays Valley was one of the final holdouts on the Sunday business hours. They enforced these “blue laws” well up into my grade school years. What changed their minds? Hecks opened a store and wanted to open it for business seven days a week. I have been told that quite a bit of money was spent in getting the city to change its mind. However it came to pass, once the genie was out of the bottle, Sunday just became another day of commerce. People talk about the drop in church attendance and always want to point to taking prayer out of the schools. I think the real reason is they gave people a choice of things to do on Sunday. If the only places you could go to get out of the house were church and the houses of family members, you went to church and visited with the aunts and uncles.